What is it worth?

Some people are under the impression that they should not have to pay for services that help their business or list grow.  Would they go to a job every day and not expect a paycheck?  Of course not!  There are many legitimate businesses online and the people who are supplying a service deserve to charge for those services.  Whether it be graphics, hosting, email services, rotator services, video services, or anything else used by the online marketing industry... Payment for those services is part of the territory.  Comparison shopping is fine, but free is not always the way to go.  If you want a professional outcome expect to pay for it, and remember that it is a business expense.